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Case Study

From Zero to Hero: How Zrafted Built and Scaled a High-Converting E-Commerce Pet Website

Industry

E-commerce

Project Duration

On Going

Location

MI, USA

Services

Shopify Managed Services

We built a high-converting e-commerce website for a niche brand by starting with thorough market research and customer analysis to understand their preferences and pain points. This informed our user-centric design, which featured intuitive navigation, a mobile-first approach, and visually appealing product displays. 

Trust signals like customer reviews and badges were prominently displayed to boost confidence. Continuous A/B testing and data-driven refinements resulted in a seamless user experience, leading to a 150% increase in traffic, a 3.8% conversion rate, and a significant rise in customer retention. Through this iterative approach, we transformed the brand’s online presence and set a strong foundation for sustainable growth.

High-Converting E-Commerce Website for pet store

Scaled High-Converting E-Commerce Pet Website in 5 Months

Project Description

Our client, a pet product retailer, wanted to establish a strong e-commerce presence. They came to us with the challenge of transforming their offline success into a thriving online store.

We built a visually appealing and user-friendly website tailored to their niche market. By focusing on organic visibility, optimizing for conversions, and providing a seamless shopping experience, we not only created a functional platform but also scaled it to drive high traffic, reduce bounce rates, and increase sales, ensuring the site could grow alongside their business.

Zrafted turned our vision into reality. The website they built has not only boosted our sales but also made it easy for our customers to shop online. Their support and dedication throughout the process were exceptional. Highly recommended!

Josipher K. Retail Store Owner
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Another Satisfied Client

Results

Doubled Organic Impressions

The client’s organic impressions grew by 300%, increasing from 1100 to 3300 impressions per month

Improved Local SEO Rankings

The med spa’s GMB profile ranked in the Top 3 for competitive keywords like “Toronto med spa”, “Laser hair removal near me”, “HydraFacials near me.”

Boosted Organic Traffic

Organic website traffic increased by 84%, resulting in higher customer inquiries and engagement

Enhanced Paid Ad Performance

CPC decreased by 30%, while conversions (appointment bookings) from paid ads increased by 45%

Streamlined Booking Process

Online bookings increased by 50% after implementing the real-time scheduling system, significantly reducing manual follow-ups

Stronger Website Security

SSL implementation, strict cybersecurity rules for an improved website trust and reduced vulnerabilities, creating a safer experience for customers.

Solutions

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