The home cleaning and maintenance industry has grown substantially as households increasingly value cleanliness, hygiene, and convenience. However, this surge in demand has also brought intense competition, with numerous businesses vying for customer attention in both local and online markets. For smaller cleaning services, standing out often feels like an uphill battle, especially when faced with limited resources and seasonal demand fluctuations.
This case study highlights how Zrafted partnered with a small but dedicated local home cleaning service to navigate these challenges. Despite offering top-notch cleaning solutions, the business struggled with visibility and retaining loyal customers. Most of their clientele came through word-of-mouth referrals, and they lacked the digital infrastructure to compete in an increasingly online marketplace. Additionally, their revenue cycles fluctuated significantly, peaking during spring and holidays but tapering off during off-season months.
Zrafted stepped in to address these issues by implementing a comprehensive digital marketing strategy that combined the power of SEO, paid advertising, social media engagement, and loyalty programs.
The project aimed to address the business’s pressing challenges and unlock its growth potential through digital transformation, driving a significant ROI. The cleaning service offered high-quality, reliable cleaning solutions, including deep cleaning, post-construction cleaning, and seasonal maintenance. Despite their expertise, the business struggled to attract consistent clients and generate stable revenue.
Limited Visibility: The cleaning service lacked an online presence, making it difficult to attract new customers beyond word-of-mouth referrals.
Customer Retention: Without a digital strategy, the business struggled to retain loyal customers and engage them between service visits.
Seasonal Revenue Fluctuations: The business experienced significant revenue drops during off-seasons, particularly after peak periods like spring and holidays.
Increased Competition: Numerous local and online competitors made it challenging for the small business to stand out and differentiate its services.
Lack of Digital Infrastructure: The business lacked the digital tools and strategies necessary to compete in an increasingly online-driven marketplace.
Resource Constraints: With limited resources, the business struggled to allocate funds and time for effective marketing and customer outreach.
Partnering with this team to manage our Google Ads campaign was a game-changer for our business. In just a short time, they helped us achieve a 65% increase in leads and significantly boosted our ROI. Their strategic approach, combined with their expertise in ad optimization and audience targeting, exceeded our expectations. We also saw a noticeable reduction in our cost per lead and a substantial improvement in conversion rates. Thanks to their efforts, our local cleaning business is thriving like never before. We highly recommend their services to anyone looking to grow their business!
Our targeted Google Ads campaign delivered exceptional results for the local cleaning business, driving substantial growth in leads and maximizing return on investment. Here’s what we achieved:
65% Increase in Leads:
By designing and implementing a tailored Google Ads strategy, we increased leads by 65%, significantly boosting the business’s client inquiries and service bookings.
Improved ROI by 40%:
Optimizing ad spend and refining targeting ensured that every dollar invested delivered higher returns, achieving a 40% increase in ROI.
Enhanced Click-Through Rate (CTR) by 25%:
Through compelling ad copy and precise audience targeting, we saw a 25% boost in the CTR, driving more quality traffic to the client’s website.
Reduced Cost Per Lead by 30%:
Strategic adjustments in keyword bidding and ad placement effectively decreased the cost per lead, making the campaign more efficient.
Expanded Local Reach:
Leveraging location-based targeting and geo-fencing, we captured a larger share of the local market, attracting more customers in the area.
Optimized Conversion Rates:
Landing page enhancements and A/B testing resulted in a 20% improvement in conversion rates, turning more visitors into paying customers.
