At Zrafted, we are passionate about helping small businesses unlock their full potential through our customised digital marketing strategies. Our team focuses on providing solutions that are not only innovative but also practical, driving real results for our clients. By implementing a targeted mix of SEO, social media marketing, and conversion optimization techniques, we were able to help them overcome their challenges.
Zrafted partnered with a Canadian artisan bakery focused on organic baked goods to overhaul their outdated website and optimize their Shopify store. We also implemented a local SEO strategy and optimized their Google Business Profile, resulting in a 15% boost in sales, a 41% increase in local visibility, and a fully mobile-optimized, high-converting user experience.
This Canadian artisan bakery, known for its commitment to organic and handcrafted baked goods, came to Zrafted with a challenge: their digital presence didn’t reflect the quality of their products—or attract the right customers.
The problems included:
They needed a fresh, user-friendly website, a high-converting storefront, and better visibility in their local market.
Zrafted designed a full-scope digital transformation tailored to the brand’s artisan identity and local market.
We developed a sleek, mobile-responsive website with an organic aesthetic that aligned with their handcrafted brand. Navigation was simplified, and visuals focused on warmth, ingredients, and community values.
Their store was rebuilt with new product layouts, improved filters, bundle suggestions, and mobile checkout enhancements to drive conversions. We restructured collections for a smoother shopping experience.
We optimized their Google Business Profile, implemented structured data (Schema), and improved local SEO content on key pages. This led to better visibility in Google Maps, especially for searches like “organic bakery near me” and “artisan bread in [city].”
Targeted keywords were integrated into product descriptions, landing pages, and blog content to improve organic search rankings. Meta titles, alt text, and headers were refined across the site.
In just a few months after launch, the results spoke for themselves:
