In just a few months, our strategic SEO efforts have led to a dramatic improvement in organic visibility. Total impressions increased to 337K, showcasing consistent growth over time. With an average CTR of 1.4% and a steadily improving position of 33.4, the results reflect a significant boost in user engagement and keyword rankings. This upward trend highlights the success of our content optimization, technical SEO fixes, and targeted keyword strategies—driving measurable traffic and visibility for our client.
Our client, a prominent beauty salon and med spa in Toronto, specializes in advanced skincare treatments and wellness services. While their services were highly regarded by their loyal customers, they struggled to attract new clients organically through their online channels. Their goal was to improve their website’s visibility, increase organic impressions, and ultimately drive more bookings.
Low Organic Visibility
Their website ranked poorly for key service-related search terms in their local area.
Poor User Experience on Website
The site lacked a smooth user experience, poor interface and had a loading time of over 32 seconds.
Technical SEO Issues
The website suffered from slow loading times, missing meta descriptions, non optimised images, no page hierarchy and and inconsistent schema markup.
Low Performance of Paid Ads
Despite running Google Ads and Meta Ads, the campaigns were poorly optimized, leading to high costs and minimal returns on investment
Difficulty Managing Bookings and Appointments
The client struggled with a manual booking process, causing inefficiencies and missed opportunities for securing appointments online.
Competitive Market
Operating in a crowded Toronto beauty and wellness market made standing out a significant challenge.
Website Security Issues
The website lacked robust security measures, making it vulnerable to attacks and reducing customer trust.
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Zrafted’s team has completely transformed our digital presence. They not only helped us rank higher locally but also optimized our ad campaigns and fixed our appointment system. Our bookings have never been better, and we’re thrilled with the results.
The client’s organic impressions grew by 300%, increasing from 1100 to 3300 impressions per month
The med spa’s GMB profile ranked in the Top 3 for competitive keywords like “Toronto med spa”, “Laser hair removal near me”, “HydraFacials near me.”
Organic website traffic increased by 84%, resulting in higher customer inquiries and engagement
CPC decreased by 30%, while conversions (appointment bookings) from paid ads increased by 45%
Online bookings increased by 50% after implementing the real-time scheduling system, significantly reducing manual follow-ups
SSL implementation, strict cybersecurity rules for an improved website trust and reduced vulnerabilities, creating a safer experience for customers.
