Boost Your Shopify Store’s Average Order Value (AOV)

You have undoubtedly encountered the typical difficulties of boosting sales and enhancing client retention as the owner of a Shopify store. Although increasing website traffic is crucial, encouraging current clients to spend more money on each transaction may be a quicker and more effective tactic. First, you need to know what is a good AOV? 

What is a Good AOV?

Based on a survey of 2,216 Shopify stores, the average annual revenue (AOV) for Shopify stores is $85. The top 10% of retailers reach an astounding $311 or higher, while the top 20% of stores reach an AOV of $192 or more.

The average annual revenue (AOV) for all e-commerce companies is $129.23. However, the average amount spent by customers buying electrical and commercial equipment online is an astounding $230.51 per checkout, which is a notable 51.91% rise over 2021.

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How to increase AOV? 

However, how can the Average Order Value (AOV) be increased without overwhelming the clients you serve? You can start by:

• Effective cross-selling and upselling techniques, 
• a customized experience, 
• and free shipping options

It can assist you in getting back on track to boost your store’s order volume. I can speak from personal experience when I say that using the appropriate tactics can motivate shoppers to add a little more to their carts. Allow me to offer a few of those special strategies that have increased AOV for me and a lot of other people.

• Offer Discounts on Popular Products

Offering discounts on well-liked products is one of the simplest strategies to promote larger purchases and increased AOV on your shopify store. Because customers already adore these products, offering them a discount can encourage them to purchase more.

Discounts can be applied to single products, all products, or even entire categories, depending on what your store needs.

Example: Customers who would not have otherwise considered purchasing a best-selling product may do so after receiving a 10% discount.

• Offer Bulk Discounts to Encourage Large Orders

One of the best ways to encourage customers to purchase in bulk is through volume discounts. Customers are more willing to stock up when they know they would save more money by buying more, therefore this tactic works particularly well for sellers of consumable goods.

Example: When a consumer purchases three or more items from the same category, give them a 10% discount. This minor incentive frequently encourages customers to make larger purchases.

• Use FOMO to Promote Urgency

In e-commerce, FOMO (fear of missing out) is a strong motivation. Customers are more likely to buy more quickly when countdown timers or limited stock availability are used to create a sense of urgency. They will frequently add more things to their basket in order to prevent missing out.

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Example: On your checkout page, show a countdown clock for a temporary discount. Customers are more inclined to finish their purchase (and even buy extra goods while they’re at it) when they feel pressured to act swiftly.

• Double the Order at Checkout

Giving clients the choice to double their order at checkout is another creative method for increasing AOV. This tactic works effectively for products that consumers frequently purchase in bulk or refills.

Example: Give customers the option to double their order at a discounted price just before they finish their transaction. This works particularly well for things like office supplies, food, and makeup.

• Use a Next-Order Discount

Encouraging clients to make further purchases is another excellent strategy to increase income. One efficient method for doing this is to create a next order coupon, which will provide savings on future purchases.

Example: Give a consumer a 10% discount on their next purchase when they finish their transaction. Long-term growth depends on repeat business, which is encouraged by this incentive.

One Easy Way to Increase Your AOV

The average order value in your store can be raised with these 5 highly effective strategies. The good news is that you don’t need many plugins to implement them, even if they can seem like a lot to handle.

Your Shopify store will have all of these features and more. Shopify business owners can easily increase their Average Order Value (AOV) with its specifically designed features.

Shopify Store provides all you need, whether you want to sell product bundles, use FOMO, or develop unique discount campaigns. Using a Shopify mobile app builder, you can also construct an iOS and Android app for your DTC brand and get three times as many conversions on the app as on your website. This is due to the fact that mobile apps offer a quicker, more customized shopping experience with features like push notifications, a smooth checkout process, and integrated loyalty programs that increase engagement and conversions.

If you’re willing to grow your Shopify store, now is the time to use these strategies!