How to Sell Smarter on Pinterest in 2025 | E-Commerce Trends

With more than 445 million monthly active users, Pinterest has amazing possibilities for multiple businesses wishing to sell goods online.

Did you know that Pinterest has a significant impact on users’ decisions to buy? Users are seven times more likely to claim that Pinterest has influenced their decision to buy than any other site. Its standing as a premier shopping destination makes it a convenient and appealing choice for small company owners who want to grow their clientele. Pinterest has over 537 million monthly active users, many of whom earn over $150k. 

Compared to other social media platforms, weekly Pinterest users are 2.2 times more likely to indicate that Pinterest was the most influential platform in their purchasing path, making it the ideal channel for connecting with and inspiring new audiences. But it’s incredibly important to know how to sell on Pinterest as a brand in 2025. Additionally, we will provide a step-by-step approach in this post to address the topic, “How do you sell on Pinterest?”

Understanding Pinterest’s eCommerce Power

Pinterest is a visual discovery engine where users actively plan purchases, not a social media platform.

Imagine it as an online mall where buyers are already in the buying mood. Pinterest for eCommerce functions as a planning tool where buy intent is much higher than on regular social media platforms, where users scroll for enjoyment. This key distinction explains why Pinterest routinely yields higher conversion rates than other platforms for our e-commerce clients.

In 2025, Pinterest will be extremely beneficial for eCommerce for the following reasons:

1. 89% of users utilize the platform to decide what to buy.
2. Pinterest users spend twice as much each month as Facebook users do on retail sites.
3. The average order value on social media networks is $58.
4. Planning a purchase takes place three to six months before the purchase.

You may reach clients during the critical consideration stage of their purchasing journey by using this platform to strategically place your products in front of users who are extremely probable to make a purchase.

How much does it cost to sell on Pinterest?

On Pinterest, selling is totally free. From posting pins to building a business page, every function on the well-known network is free.

There are no fees associated with selling on Pinterest. You incur only the cost of running sponsored pins and advertising on the platform.

Once you are aware of the most popular material on Pinterest, you can make a smart investment in ads. You have the option of driving traffic to your product landing page or selling things directly on the platform. However, think about spending money on Pinterest Ads to increase your reach. Businesses typically spend between $0.00 and $0.20 per click on Pinterest ads, while the exact cost varies based on your campaign’s objectives, target demographic, and competition.

How to sell on Pinterest? A $10–$20 daily ad budget is a good place to start. Then, for even greater outcomes, increase your investment.

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Selling on Pinterest: 5 Requirements

There are a few simple steps to start selling on Pinterest, starting with designing pins that best present your products and ending with opening a business account.

1. Create a business account on Pinterest for free

It’s simple to create a Pinterest Business account from the start. You can create a new business account if you already have a personal one.

2. Take ownership of your company’s website

It’s crucial that you claim your company website in order to monitor analytics, analyze pin performance, link to your online goods, and increase sales. Adding an HTML tag, uploading an HTML file, or adding a TXT record to your website’s DNS are the three methods you can use to claim your website on Pinterest.

3. Check your account

To make yourself appear to Pinterest users as a reliable source and platform user, you might also want to think about applying to get your account verified. While it’s not necessary to go through the verification procedure to sell on Pinterest, it’s something to think about.

4. Become a verified merchant

Users of Pinterest can see that you are a recognized and reliable seller thanks to the verified merchant program. You may get extra benefits like merchant features and learn how to sell on Pinterest with the verified merchant program. In order to be eligible, you must meet certain conditions, such as having a business website and a Pinterest account for a certain amount of time.

5. Review the conditions needed for Pinterest catalogs

You can make it even simpler for customers to purchase your products online by uploading your online catalog to Pinterest. All of the standard selling systems, including Shopify and WooCommerce, are integrated.

Featured article: Step-by-step guide to creating your Pinterest business profile.

Selling on Pinterest: step by step guide

Customers can utilize “Product Pins” to buy things straight from Pinterest or visit your website to finish a transaction, as Pinterest offers a smooth buying experience.

Let’s explore the actions you must perform in order to sell successfully on Pinterest:

Personalize your profile on Pinterest

By providing helpful information for your audience and personalizing your profile photo, you can make your Pinterest business page truly unique. Make the most of Pinterest SEO by including relevant keywords in your description, increasing the likelihood that someone looking for those terms will find you. Adding Idea Pins to a highlight on a business account allows you to show off your most popular goods and/or relevant content to your audience.

Decide what kind of content to create

It’s crucial that you choose the material you will post on Pinterest beforehand as part of your marketing plan. Developing a variety of visual and video pins that highlight your company in unique ways is part of a strong content strategy. You can maximize the lengthy lifespan of Pins and produce widely appealing Pinterest content that will aid your business in the long run by investing time in your content strategy.

Create niche boards

Making Pinterest boards with unique content that appeals to your ideal client is a smart move. This means that by presenting the finest of your own information in an artistic way and positioning yourself as an authority in your subject, you can maximize the visual aspect of the platform.

Pinterest analytics enables you to discover your most ‘viral’ boards and pins, allowing you to craft more valuable content that resonates with your audience’s needs.

Create Pins for your products

Create product pins that link directly to your online store, making it easier for customers to find and purchase your products. Depending on your location, customers can be directed straight to your checkout page, simplifying the selling process on Pinterest for both buyers and sellers. 

Idea pins offer an excellent opportunity to showcase your products, with each pin allowing for up to 5 minutes of creative expression in your content creation.

Optimize account + Pins

To maximize the advantages of your organic and paid content, it’s crucial to optimize your account, your boards, and every Pin title, just like you would on any social media platform. When you optimize your descriptions for Pinterest, you can frequently make great strides in employing keywords that your clients are searching for. This can help you maximize your sales on the platform.

Motivate others to pin content from your blog

One effective approach is to motivate your audience on various social media platforms to Pin your blog content to their personal Pinterest accounts. Adding a pinnable image to your blog along with a link to Pinterest is a breeze. This enables you to connect with fresh audiences and attract visitors to your business Pinterest account.

Stay active on Pinterest

A digital marketing manager knows that active engagement on a platform is crucial for the success of your content. Enhance your Pinterest strategy by participating in group boards to engage with related business accounts. These include a wide range, from major brands to boutique business entities. Curating content on various boards can effectively connect your group with the target audience, driving increased sales opportunities.

Start selling on Pinterest

Pinterest serves as a powerful search engine and shopping destination, brimming with positivity and inspiration. This makes it an ideal platform for your business if you look for customers who reflect these qualities.

Explore the exciting world of promoted pins and collections ads, while keeping in mind that selling on Pinterest can be entirely free. Setting up an account, creating boards, and crafting various product-rich pins comes at no cost to you.