Top 8 Mistakes Every New Shopify Store Owner Makes (And How to Fix Them!)

Are you considering creating an online store? Shopify is an excellent platform to utilize, as you may already be aware. Beginners may, however, make a few mistakes when using Shopify that can cost you money and time.

We’ll go over eight of the most common mistakes made by Shopify users in this blog post, along with tips on how to improve your online business.

By the end of this article, you should know how to maximize Shopify and grow your online store, no matter how long you’ve been in business.

Let’s get started and avoid these Shopify store mistakes!

1. Using .myshopify.com 

Have you forgotten to configure the Shopify principal domain? Quick fix ahead! If you don’t, your clients may notice the generic.myshopify.com URL. You mean it’s not what you want? Together, let’s make your unique domain the primary attraction.

2. Adding every app you possibly can 

You can add apps to your Shopify store to give it more features. There are undoubtedly a lot of useful apps you can add, but there’s a delicate balance between giving your website more features and packing it with too many of them, which might slow down loading times.

Naturally, it all depends on the apps you choose to add, but we advise limiting the total number of apps you add to your store to no more than 10.

3. Using oversized or low-resolution banners, logos, or images

Does your website have bloated banners or hazy images? Customers will quickly see that as “low quality.” For example, shoppers may believe your things are poorly manufactured if the images are pixelated or fuzzy.

Better images have a direct effect on sales, so they’re not only good to have. In addition to making your site appear spammy, oversized graphics slow down loading speeds. And if the loading time exceeds three seconds? Goodbye, customer.

4. No sizing chart available?

Do you sell clothing online? Size charts are essential.

Why? For your customers, the only way to eliminate the guesswork of size without a fitting room is to use those charts. A medium in one brand might be small in another, so keep that in mind. To make sure your consumers choose the correct size right away, accurate sizing guides can be the difference-maker.

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Place those sizing guides between the primary images or at the bottom of each product description. Do you want to make a big impression? Choose a theme for your product pages that has an integrated sizing chart. Make things simple, do it correctly the first time.

5. Not setting up shipping rates results in every order costing money

Although it can be challenging, setting up your delivery costs is crucial if you operate an online store.

Forgetting to properly compute and enter your shipping expenses is a frequent Shopify error that reduces your earnings on each order. Make sure you don’t miss out on what your rivals are already doing! To get a sense of what your customers might pay, it’s a good idea to check what they charge for various shipping rates.

If buyers are turned off by the expense of delivery, all the work and effort you put into making a fantastic product will be for nothing. You may ensure that your shipping costs aren’t affecting sales or reducing your profit by carefully planning ahead.

6. Selling everything you possibly can

According to a 2025 Forbes article, one of the biggest mistakes new Shopify store owners make is rushing their branding. Many people think that having more products means you’re more likely to make a sale. Not really. It’s best to steer clear of just casting a wide net when it comes to product selection and hoping everything works out for your store.

The shops that really excel seem to have one thing in common: they choose a niche and stay committed to it. Keep in mind that your store is not Amazon, therefore you don’t need to fill your virtual shelves to overflow.

Your balance sheet can be transformed by concentrating your marketing efforts on only a few items that you are confident in.

7. Having a dull email marketing strategy

If you’re not putting enough effort into your email marketing, it might be a good idea to think it over. Cart abandonment is a bummer for everyone, but with a solid email marketing strategy, we can definitely turn that around. Email is seen as one of the best marketing channels, and it’s easy to see why! It’s super customizable, which means you can really offer great value to your customers in a direct and personal way. According to Forbes Advisor, 21% of business owners report low website traffic issues with their website. 

Also, when you pair it with social media campaigns, it can really help boost traffic and sales, all while getting people more engaged with your brand. So, let’s not do a half-hearted job on your emails anymore – they could be the secret to winning over loyal customers in no time!

8. Choosing a super-bright color scheme

Bright, vibrant colors? Here’s a thought: Just because you can do something doesn’t necessarily mean it’s the right thing to do. Shopify offers a ton of color options, but that doesn’t mean your storefront needs to be a rainbow. Absolutely, it’s important to stand out, but we shouldn’t compromise on user comfort.

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Go for the classics with a soft, off-white background and sprinkle in your brand colors for those accents, like links and buttons.

Conclusion

If you’re considering starting a Shopify store, make sure to steer clear of these 8 common mistakes.

Let’s take a closer look at your business plan. If you take a moment to figure out what type of store you want to build, pick your apps carefully, and set up your shipping and payment gateway correctly from the beginning, you’ll be well on your way to launching a successful online shop.

As you gradually enhance your store, don’t forget to monitor the increase in your ideal customers and, of course, your revenue too!