Zrafted implemented a full-scale AI transformation strategy that included:
We began by identifying key pain points across departments — from marketing and client management to reporting. Our team created an automation roadmap focused on speed, scalability, and cost efficiency.
We developed and integrated AI chatbots on Nexora’s customer portal and WhatsApp channel to provide 24/7 instant customer support. The system handled FAQs, lead qualification, and appointment bookings — freeing the human team for higher-value tasks.
Using Zapier, OpenAI API, and Google Workspace, we automated:
Lead form submissions and CRM entries
Email follow-ups and reminders
Weekly and monthly performance reports
We built a custom AI insights dashboard using Google Data Studio, enabling real-time business performance tracking powered by automated data pipelines.
Zrafted trained Nexora’s internal team to use the new AI tools effectively, ensuring full adoption and long-term operational sustainability.
Manual Workflows & Repetitive Tasks
Employees were spending hours each day on repetitive tasks like entering leads into spreadsheets, drafting follow-up emails, and generating weekly reports — leaving little time for strategic work.
Slow Customer Response Time
Customer inquiries through their website and social media often went unanswered for several hours (sometimes overnight), resulting in missed leads and declining customer satisfaction.
Lack of Centralized Systems
Data was scattered across multiple tools — Excel, Gmail, WhatsApp, and internal chat groups — making it difficult to track performance or maintain accountability.
No Real-Time Insights
Decision-making relied on manual reports that were outdated by the time they were ready. This caused delays in responding to market trends and internal performance issues.
Content Bottlenecks
The marketing team struggled to keep up with demand for proposals, blog posts, and social media captions — slowing down campaign execution and consistency.
Limited Technical Knowledge of AI
While leadership was interested in automation and AI tools, they didn’t know how to choose the right ones or connect them effectively within their workflows.
