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Case Study

+193% Conversion Rate for a Fashion Apparel E-Commerce Store

Industry

Fashion & Apparel

Project Duration

3 Months

Location

ON, Canada

Services

Conversion Rate Optimisation

240%+ Increase in Organic Impressions in last 5 months

CRO rate increased

A remarkable success story: In just over two months, we helped this e-commerce store achieve a 202% increase in sessions, driving $81,932.32 in total sales with a 502% rise in orders and a 193% improvement in conversion rate to 3.73%. This growth highlights the power of targeted optimizations and data-driven strategies to turn traffic into revenue.

Project Description

Our client, a rapidly growing e-commerce fashion brand, approached Zrafted to optimize their online store’s performance. While they had steady traffic, their conversion rates remained below industry benchmarks, impacting overall sales and growth. Their goal was to turn more visitors into paying customers while maintaining a seamless shopping experience.

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Services Provided

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+193% Conversion rate

Challenges

Low Conversion Rate
Despite consistent traffic, the website had a below-average conversion rate, leading to missed opportunities for sales.

User Experience Gaps
Navigation and product discovery were not optimized, making it harder for shoppers to find what they needed quickly.

Checkout Abandonment
A significant number of users were dropping off at the checkout stage, indicating friction in the purchase process.

Limited Data Insights
The client lacked actionable insights to identify and address customer pain points effectively.

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Services Provided

Solutions

Partnering with Zrafted has been a game-changer for our business. In just two months, they helped us achieve outstanding resultsβ€”our sales skyrocketed to over $81,000, orders increased by 500%, and our conversion rate improved by nearly 200%. Their expertise in optimizing our store, driving targeted traffic, and creating a seamless shopping experience truly transformed our performance. We couldn't be happier with the results!

Henry J. Owner

Results

Conversion Rate Improvement

The conversion rate increased by 2%, translating into higher sales and improved ROI.

Reduced Checkout Abandonment

Abandonment rates dropped by 15% thanks to a streamlined, user-friendly checkout process.

Improved User Engagement

Average session duration increased by 25%, as customers were able to navigate the site more efficiently.

Increased Revenue

With improved conversions and reduced friction, the store experienced a 30% boost in overall sales.