In just a few months, our strategic SEO efforts have led to a dramatic improvement in organic visibility. Total impressions increased to 337K, showcasing consistent growth over time. With an average CTR of 1.4% and a steadily improving position of 33.4, the results reflect a significant boost in user engagement and keyword rankings. This upward trend highlights the success of our content optimization, technical SEO fixes, and targeted keyword strategies—driving measurable traffic and visibility for our client.
A Toronto-based wholesale clothing company approached us with a complex set of requirements for a B2B e-commerce platform tailored specifically to their business model. They were struggling with generic platforms that didn’t support tiered pricing, customer verification, or restricted access for wholesale clients.
A Toronto-based wholesale clothing company approached us with a complex set of requirements for a B2B e-commerce platform tailored specifically to their business model. They were struggling with generic platforms that didn’t support tiered pricing, customer verification, or restricted access for wholesale clients.
They needed a private B2B Shopify store with advanced capabilities, including:
Their existing system couldn’t scale with their growing customer base, and manual processes were slowing them down.
Zrafted designed and developed a custom B2B wholesale solution on Shopify, using a combination of Shopify’s native features, custom-coded scripts, and third-party app integrations to meet every requirement.
Here’s what we implemented:
We created a “Buyer Application” page, where new users fill out a detailed form. Once submitted, the admin reviews and approves applicants manually. Only approved customers gain access to pricing and the ability to place orders.
Using custom Shopify Liquid code and app integration, we hid all pricing and “Add to Cart” buttons for unapproved and non-logged-in users, turning the website into a secure wholesale portal.
We configured dynamic multi-level pricing (e.g., Bronze, Silver, Gold tiers) that automatically display once the customer is logged in. We also applied bulk discounts per product based on quantity thresholds.
A minimum cart requirement was set (e.g., $200) before checkout becomes available. This ensured high-volume B2B orders and prevented unqualified customers from placing small orders.
To handle 449 products with over 7000 variants, we used custom variant selectors and smart UX to help buyers place large orders quickly—bulk add-to-cart, color-size matrix view, and quick-edit quantities.
With a large product catalog, performance was critical. We optimized the site using lazy loading, script compression, and careful third-party app management to ensure lightning-fast speed.
The new platform launched within 6 weeks and completely transformed our client’s B2B sales process:
Our client now manages their entire wholesale operation through the Shopify dashboard—with zero dependency on third-party CRMs or manual data entry.
Whether you’re a wholesaler in Toronto or a global B2B supplier, we can help you build a custom e-commerce solution that drives sales and reduces operational overhead.
