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Case Study

How Alfred Furnished Apartments Achieved 0% Vacancy with High Converting Website

Industry

Real Estate

Project Duration

6 Weeks

Client

Alfred Furnished Apartments

Location

ON, Canada

Service

Website Development

240%+ Increase in Organic Impressions in last 5 months

In just a few months, our strategic SEO efforts have led to a dramatic improvement in organic visibility. Total impressions increased to 337K, showcasing consistent growth over time. With an average CTR of 1.4% and a steadily improving position of 33.4, the results reflect a significant boost in user engagement and keyword rankings. This upward trend highlights the success of our content optimization, technical SEO fixes, and targeted keyword strategies—driving measurable traffic and visibility for our client.

Project Description

Zrafted partnered with Alfred Furnished Apartments, a Toronto-based company specializing in fully furnished rentals, to create a high-converting, SEO-optimized website. The project included custom property pages, an interactive map for easy browsing, and a content strategy focused on driving organic traffic. As a result, the company experienced a 29% monthly increase in organic leads, a 41% boost in website traffic over six months, and achieved 100% occupancy across all units.

Challenges

Alfred Furnished Apartments is a Toronto-based company that specializes exclusively in furnished rental properties. While their services were top-tier, their online presence didn’t reflect the brand’s quality or help attract new tenants effectively.

They approached Zrafted to:

  • Build a professional website showcasing all properties in a visually appealing, user-friendly format
  • Include an interactive map to help visitors explore listings by location
  • Improve their search engine visibility to attract more qualified organic leads
  • Position themselves as a go-to brand in the Toronto furnished rental market

Solutions

Zrafted developed a fully responsive website that showcased Alfred’s rental inventory with precision, style, and simplicity.

Here’s what we built:

✅ Individual Property Pages

Each apartment got its own SEO-optimized page with high-quality images, detailed amenities, pricing, location highlights, and inquiry forms. This gave every property a strong digital presence and allowed search engines to index them individually.

✅ Interactive Property Map

We developed a custom interactive map, allowing users to browse and filter listings by neighborhood. This enhanced user experience and reduced friction in the apartment selection process.

✅ Lead-Driven Design

All key pages were designed with conversion in mind—contact buttons, inquiry forms, and callouts were placed strategically to drive tenant applications and direct inquiries.

✅ On-Page SEO & Content Strategy

We wrote SEO-optimized content targeting high-intent keywords like “furnished apartments in Toronto,” “short-term rentals,” and “executive stays.” Page structure, headers, and meta tags were all aligned with Google’s best practices.

Results

The outcome? A complete digital transformation that delivered measurable business growth:

  • 📈 29% increase in organic leads per month
  • 🌐 41% growth in search impressions and traffic over the first 6 months
  • 🏠 Zero vacancies—a fully booked rental inventory thanks to consistent inbound demand

Today, Alfred Furnished Apartments receives regular tenant inquiries directly from their website and appears in top search results for key terms related to furnished stays in Toronto.

They created an amazing website for my company. I run a mid-term rental company in Toronto that rents out furnished apartments. They solved all my website related problems and I feel like my leads have been increasing since they re made the website

Ernest A. Founder

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