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Pillar 04 · Customer Operations & BPO

Extend customer operations without losing control.

Zrafted provides structured customer communication, back-office support, virtual assistants and technical support capacity for organizations that need dependable coverage, clearer processes and room to grow.

Why organizations choose Zrafted
Since 2015Multidisciplinary delivery experience
Toronto, CanadaServing Canadian and global teams
5.0 on ClutchVerified client review rating
Problems we help solve

Recognize any of these operating constraints?

Technology creates value when it removes a specific obstacle. These are the situations where this Zrafted practice is most useful.

01

Customer queues keep growing

Calls, email and chat demand exceed the capacity available to respond consistently during busy periods or extended hours.

02

Internal teams are stretched

Skilled employees spend too much time on recurring administration, coordination and data work instead of higher-value priorities.

03

Service quality varies

Responses depend on individual knowledge because scripts, knowledge bases, quality checks and escalation paths are incomplete.

04

Scaling feels risky

Adding capacity quickly can create inconsistent training, weak visibility and unclear ownership if the operating model is not defined first.

Capabilities

One practice. Four focused service areas.

Use one capability for a defined requirement or combine them around a larger business outcome.

01

Contact centre services

Provide inbound and outbound phone, email and live-chat support with agreed scripts, service levels, escalation rules, quality checks and reporting.

  • Inbound support
  • Outbound calling
  • Email and chat
  • After-hours coverage
02

Virtual assistants

Add dedicated support for scheduling, research, CRM updates, follow-up, document preparation and other recurring administrative workflows.

  • Administration
  • Research
  • CRM updates
  • Coordination
03

Back-office operations

Structure repeatable data processing, documentation, reporting, order administration and operational support around clear inputs and outputs.

  • Data processing
  • Documentation
  • Reporting
  • Workflow support
04

L1/L2 technical support

Support users or customers with product and software troubleshooting, ticket handling, knowledge-base guidance and defined escalation to specialists.

  • Troubleshooting
  • Ticket management
  • Escalation
  • Knowledge bases

Not sure which capability fits?

Describe the current process, system or performance gap. We will help frame the requirement before discussing a solution.

Start a practical conversation →
What delivery produces

Clear outputs at every stage.

Scope varies by engagement, but the work is structured around tangible decisions, working deliverables and a documented handover.

Volume and coverage assessment
Workflow and responsibility map
Scripts and knowledge-base requirements
Training and readiness plan
Escalation and quality framework
Service reporting and improvement cadence
Delivery sequence

A process specific to the work.

Each stage answers a different delivery question and creates the inputs needed for the next one.

01Define demand and service boundaries

We review volumes, channels, hours, request types, systems, languages, required skills and work that must remain internal.

02Document the operating model

We map scripts, workflows, knowledge sources, permissions, escalation triggers, quality checks and reporting requirements.

03Train and validate readiness

The team learns the process and systems, works through representative scenarios and demonstrates readiness before live handling.

04Operate and improve

We review demand, service quality, exceptions and recurring issues, then update staffing, documentation and workflows as conditions change.

Technology ecosystem

Designed around the systems you already use.

Platform names describe ecosystems our teams work with. They do not imply endorsement or certification unless explicitly stated.

Microsoft 365
Teams
HubSpot
Salesforce
Zendesk
Freshdesk
Twilio
Google Workspace

Where to begin: Start with a clearly bounded queue or workflow where volumes, quality standards, escalation points and expected outputs can be defined and measured.

Check project fit →
Selected client work

Trusted across industries and operating models.

5.0 / 5Verified rating on Clutch
Buyer questions

What organizations ask before starting.

These answers provide a useful starting point. Scope, responsibilities and commercial terms are confirmed for each engagement.

Can you provide both inbound and outbound support?+

Yes. Scope can include inbound enquiries, outbound follow-up, confirmations, reminders and structured information collection across agreed channels.

How do you maintain service quality?+

We define scripts, knowledge sources, training, quality criteria, escalation rules and reporting before live delivery, then review exceptions and trends regularly.

Can a remote team work inside our existing systems?+

Where access and security requirements allow, the team can operate within approved CRM, ticketing, communication and documentation platforms using defined permissions.

Do you offer L1 and L2 technical support?+

Yes. We can scope frontline troubleshooting and more advanced ticket handling around the product, knowledge base, diagnostic process and specialist escalation path.

Can we begin with a small team or limited workflow?+

Yes. A controlled starting scope is often the best way to validate training, workload assumptions, service levels and reporting before expansion.

Start with the requirement

What needs to work better?

Share the business problem, current environment and desired outcome. Zrafted will help identify a practical next step.

Discuss your coverage needs →