Make paid search answerable to lead quality.
Zrafted plans and manages Google Ads around commercial search intent, focused landing pages and reliable conversion measurement. We optimize for useful business actions rather than celebrating impressions and clicks that never become opportunities.
The operational signs that it is time to act.
Start with the constraint you can see. Zrafted will help determine whether the solution requires process, technology, capacity—or a combination.
Spend goes to broad searches
Campaigns match queries that sound relevant but do not reflect a qualified buyer or the service actually offered.
Conversion tracking is incomplete
Calls, forms and meaningful actions are missing, duplicated or counted without connection to lead quality.
Landing pages weaken the campaign
Visitors click a relevant ad but reach a generic page with unclear proof, offer or next step.
Optimization lacks sales feedback
Automated bidding learns from every form submission even when many are unqualified or spam.
What Zrafted can deliver.
Use a focused capability for a defined need or combine related work into one coordinated engagement.
Search campaign management
Structure campaigns and ad groups around service intent, geography, match strategy and meaningful negative keywords.
Performance Max and remarketing
Use broader campaign types where the available creative, audience signals, tracking and business case justify them.
Conversion tracking
Configure agreed form, phone and website actions while reducing duplicates and low-value events.
Landing-page optimization
Align message, proof, service detail, location relevance and calls to action with the query and advertisement.
Need help defining the scope?
Share the current environment, process, volume or performance gap. We will help frame the requirement before recommending an implementation.
Tangible outputs—not a vague activity list.
Exact deliverables are confirmed in scope. These are the practical outputs normally required to move from assessment to dependable operation.
A delivery sequence built for this service.
Each stage resolves a different decision and creates the evidence needed to advance safely.
We agree what actions matter, which services and locations are priorities, and how lead quality will be communicated.
We review account structure, search terms, settings, tracking, landing pages and wasted-spend patterns.
We build or reorganize campaigns and align each group with relevant copy and destination pages.
We adjust queries, bids, budgets, creative and pages using conversion data and the quality of resulting opportunities.
Designed to work with your operating stack.
Platform names identify ecosystems our teams work with. They do not imply endorsement or certification unless explicitly stated.
Trusted across different industries and operating models.
Useful answers before you start.
Scope, responsibilities, timing and commercial terms are confirmed for each engagement.
What advertising budget do we need?+
Budget depends on geography, search volume, click costs, service value and the amount of data needed to make decisions. We recommend a range after initial research.
Do you charge a percentage of ad spend?+
Commercial structure is confirmed for each account and may reflect scope, complexity and management requirements rather than one universal model.
Can you fix an existing Google Ads account?+
Yes. We can audit tracking, structure, search terms, settings, advertisements and landing pages, then prioritize changes based on likely impact.
Do you create landing pages?+
Yes. Landing-page strategy, copy, design and implementation can be included when the existing website does not support the campaign properly.
How will results be reported?+
Reporting should cover spend, relevant conversion actions, acquisition cost, search-term learning and available lead-quality feedback—not clicks alone.
What needs to work better?
Share the business problem, current environment and desired outcome. Zrafted will help identify a practical next step.
Discuss this service →