AI & Automation

AI chatbot development for support, sales and internal teams.

Zrafted builds custom AI chatbots that answer from your own content, take approved actions in your systems and hand conversations to a person when needed. Deployed on your website, Shopify store, messaging channels or intranet.

Answer cites source
Human takeover
Since 2015delivering technology work
Custom chatbotsnot a generic widget
5.0 on Clutchverified client rating
Toronto, Canadaclients served globally
Quick answer

What is an AI chatbot for business?

A business AI chatbot is software that holds a text conversation, understands what a person is asking and replies using your approved content and data. It can also take allowed actions, such as checking an order, booking a meeting or creating a ticket, and escalate to a person.

Zrafted builds chatbots using retrieval from your own documents (often called RAG), so answers come from your content rather than the model’s guesses, with sources shown where useful.

Best for
Support teams, ecommerce stores, service businesses and internal help desks with repeat questions.
Channels
Website, Shopify, WhatsApp, SMS, Microsoft Teams, Slack and internal tools.
Connects to
Help desks, CRMs, order systems, calendars and knowledge bases through APIs and n8n.
Not ideal when
Your content is out of date, or questions need legal, medical or other regulated advice.
Use cases

Choose a job for the chatbot. See how it works.

Start with one clear job and expand once answers are accurate and trusted.

Customer support chatbot

Resolve common questions instantly from your help content and escalate the rest with context.

  • Answers from your approved articles
  • Creates tickets with the chat attached
  • Hands off when confidence is low
QuestionReturn policy
AnswerFrom help centre
EscalationTicket created

Shopify store assistant

Help shoppers find products, check orders and understand shipping and returns inside your store.

  • Product questions from your catalogue
  • Order status lookups
  • Policy answers with links
SourceCatalogue + policies
ActionOrder lookup
GoalFewer tickets

Lead capture and qualification

Start conversations with visitors, ask your qualifying questions and send leads to your CRM.

  • Asks qualifying questions naturally
  • Pushes details to the CRM
  • Alerts sales on high-intent chats
VisitorPricing page
CapturedName + need
NextSales alerted

Appointment booking chatbot

Let people book, change or cancel appointments in chat, against your real calendar.

  • Checks live availability
  • Confirms by email or text
  • Handles reschedules
RequestBook Thursday
CalendarSlot found
StatusConfirmed

Internal knowledge and help desk bot

Give staff instant answers from policies, SOPs and documentation, inside Teams or Slack.

  • Answers limited to approved documents
  • Access follows existing permissions
  • Questions logged to find content gaps
ChannelMicrosoft Teams
SourceSOP library
InsightGaps reported

WhatsApp and SMS assistants

Meet customers on the channels they already use for updates, questions and reminders.

  • Two-way conversations
  • Opt-in and opt-out respected
  • Same knowledge as your website bot
ChannelWhatsApp
ConsentOpt-in required
HandoffTo agent inbox
How it works

From your content to a chatbot customers trust.

Accuracy comes from the content, the rules and the testing, not just the model.

Your contentDocs, FAQs, catalogue
RetrievalFinds the right passage
AnswerWithin your rules
HumanWhen it should

Define the job

We agree the audience, topics, tone, actions and what the bot must never do.

Prepare the knowledge

We clean and structure your content so the bot has accurate, current sources to answer from.

Build and connect

We build the chatbot and connect order, CRM, calendar or ticketing systems.

Test with real questions

We run real and adversarial questions and fix wrong or risky answers before launch.

Launch on one channel

We go live with a limited scope and review real conversations.

Improve over time

Conversation reviews show missing content and where answers should change.

Capabilities

What every Zrafted chatbot includes.

Answers grounded in your content

Retrieval from approved documents keeps answers tied to your policies, with citations where useful and a safe fallback when the answer is not found.

Source citationsSafe fallbackApproved content only

Human handoff

Live agent or ticket with full context.

System actions

Orders, bookings and tickets through APIs.

Multilingual

Reply in the language the customer uses.

Analytics

Top questions, gaps and handoff rates.

Guardrails

Blocked topics, tone rules and refusal wording for anything out of scope.

Workflow triggers

Chats can start emails, tasks and alerts through n8n automation.

OpenAIMicrosoft AzureShopifyWhatsAppTwilioHubSpotMicrosoft TeamsSlackOpenAIMicrosoft AzureShopifyWhatsAppTwilioHubSpotMicrosoft TeamsSlack

Platform names identify ecosystems our team works with. They do not imply endorsement or certification.

The difference

Before and after a custom chatbot.

Without a chatbot

  • Same questions answered again and again
  • Customers wait for office hours
  • Sales leads leave without a reply
  • Staff search documents for answers

With a Zrafted chatbot

  • Common questions answered instantly
  • Help available around the clock
  • Visitors qualified and sent to the CRM
  • Staff get answers inside Teams or Slack
Comparison

Custom AI chatbot vs rule-based bot vs live chat.

CapabilityCustom AI chatbotRule-based botLive chat only
Understands free-form questionsYesLimited to scripted pathsYes, by people
Answers from your contentYes, with retrievalOnly what is scriptedDepends on the agent
Available 24/7YesYesStaffing dependent
Takes actions in your systemsYes, when integratedLimitedManual
Handles sensitive judgment callsNo, hands offNoYes
Policies and safeguards

Transparent, controlled and data-conscious.

AI disclosure

Users are told they are chatting with an AI assistant, and can ask for a person.

Data and privacy

Chat data is collected and retained as described in our Privacy Policy, and configured per deployment.

Accuracy controls

The bot answers from approved sources and declines or escalates when unsure. See Responsible AI Use.

Scope and ownership

Deliverables and ownership are written into our Terms & Conditions. The chatbot does not provide legal, medical or financial advice.

Related services

Pair your chatbot with voice, automation and your store.

FAQ

AI chatbot questions, answered.

What does an AI chatbot do for a business?

It answers repeat questions instantly from your own content, captures leads, books appointments and routes complex issues to a person, around the clock.

How do you stop the chatbot from giving wrong answers?

We limit answers to approved sources using retrieval, add refusal and fallback rules, test with real and tricky questions, and review live conversations after launch. No AI system is perfect, so handoff to a person is always available.

Can the chatbot be trained on our documents and website?

Yes. We use your documents, help articles, product data and website content as the source of answers, and refresh it as your content changes.

Can it connect to Shopify, our CRM or help desk?

Yes. We connect through APIs and n8n so the chatbot can look up orders, create tickets, book meetings or update CRM records.

Can it work on WhatsApp or SMS?

Yes, with proper opt-in and each platform’s messaging rules. The same knowledge can power your website and messaging channels.

Where is our data stored?

That depends on the platform and hosting chosen for your deployment. We confirm storage, retention and access during scoping and document it for you.

How much does an AI chatbot cost?

Cost depends on content volume, integrations and channels. We confirm pricing after a short scoping conversation, usually starting with one use case.

Which questions should your chatbot answer?

Start a scoping conversation

Last reviewed November 2026 · Privacy Policy · Terms & Conditions · Responsible AI Use · Zrafted Inc., 36 Toronto St, Suite 850, Toronto, ON M5C 2C5 · contact@zrafted.com

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